Case overview
DJ ALLEN is one of the most recognized names on east Poland’s event scene. From electrifying crowds at Wawa Student Festival and Ursynalia Warszawskie, to being the creative force behind DiversityFestival, his name carries serious momentum.
But in the digital world, even the biggest energy needs structure. DJ ALLEN came to us with one goal: to create a digital brand as strong as his stage presence.
The result was a fully custom website that does more than look good — it works non-stop, every single day, attracting thousands of users monthly and turning traffic into inquiries.
This wasn’t just a portfolio. It was a digital amplifier for his career.
The Brief
DJ ALLEN needed more than just an online business card — he needed a magnet.
- Showcase past events, media, and highlights
- Make his name searchable and clickable
- Collect inquiries from event organizers and fans
- Increase brand awareness through SEO and performance
- Make the site feel modern, fast, and exclusive — just like his shows
Our Approach
We built the site from scratch using WordPress + Elementor Pro, customizing every section for performance and fluid design. We wanted the user to feel the vibe of DJ ALLEN’s events just by scrolling.
Key pillars of the build:
Ultra-fast performance
GTMetrix & PageSpeed scores in the high 90s
SEO foundations
full schema setup, clean structure, strategic headings
Conversion-ready
prominent contact form, call-to-action buttons, inquiry tracking
Every detail was planned to help spread the brand — because the goal wasn’t minimalism. It was maximum exposure, delivered with style.
The Results
The launch was explosive.
Without any paid campaigns, the website began drawing several thousand unique visitors per month, simply through organic reach and word-of-mouth. Fans, event organizers, and brand partners used it as the go-to source for everything DJ ALLEN.
2000+
visitors on the first day
20%
Bounce rate
75%
new booking inquiries
Thank you INcode for creating the site and I highly recommend it!
