Case overview
PrimeAutoSpa is one of the most established and trusted names in the automotive detailing industry in Lublin, Poland. Known for precision, professionalism, and luxury-level service, the company already had a strong offline reputation — but lacked a digital space that truly reflected its premium character.
INcode was brought in to create a clean, elegant website that would act as a digital business card, highlighting the brand’s high standards. But we didn’t stop there. Along with the website, we implemented basic SEO optimizations to help them convert more visitors into clients — and it worked.
The Brief
PrimeAutoSpa came to us with one clear goal: create a website that reflects the premium quality of their services. As a top-tier detailing studio in Lublin, they didn’t need complexity — they needed a sleek, trustworthy online presencethat would resonate with high-end car owners and first-time clients alike.
It wasn’t about aggressive marketing or flashy effects. It was about precision, elegance, and performance — values they live by in their daily work. Our job was to bring that same philosophy into the digital world.
PrimeAutoSpa needed:
A professional online presence that matched their real-world prestige
A modern, mobile-first website with essential service info
A smooth way for clients to discover them, book, and get in touch
Basic search engine visibility improvements
A design that conveyed trust, elegance, and attention to detail
They didn’t need complexity — they needed clarity, speed, and class.
Our Approach
We approached the project with one key principle: refinement. Everything from layout to typography to color choice was crafted to reflect the experience of walking into a luxury detailing studio.
Technologies used:
WordPress for flexibility and easy management
Custom-built theme focused on speed and UX
SEO setup including title/meta optimization, sitemap, schema, image compression, and Google My Business support
We also offered consulting on visual consistency, ensuring their branding looked sharp across desktop, mobile, and local listings.
The site featured:
Clear service breakdowns (detailing, ceramic coating, paint correction)
Large, high-quality images
Google Maps integration
Lightweight animations to add polish without distraction
The Results
In the weeks following the launch, PrimeAutoSpa saw a noticeable uptick in inbound inquiries, many coming directly from search and organic Google Maps visibility. Their new online presence added legitimacy and increased trust for first-time clients.
Great! Thanks a lot
